Giant Sound Bubble for Galaxy Campaign
Samsung wishes to push audiovisual content in a train station which is a very noisy location with enormous resonnance. Indeed, the parisian 'Gare de Lyon' train station is a highly frequented area with pedestrians going in every direction, hence catching the commuter's attention is very difficult.
Catch the commuter's attention with audio as much as visual content without disturbing ongoing announcements nor commuters pathways.
Placed at a 6-meter height on trusses optical daisy chaining the 5 speakers was necessary to widen the size of the sound bubble created on the ground by Akoustic Arts' technology. This allowed the creation of a captivating and immersive experience for the commuters while leaving commuter pathways unobstructed.