IKEA
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Focused Audio in Retail Spaces
To enhance communication in key areas of the store without adding noise, IKEA installed Akoustic Arts’ Speaker B directional speakers in selected zones. These speakers are used both with displays and as standalone audio points to deliver focused, localised sound - heard only by customers standing in the right place. They broadcast short explanatory messages about IKEA’s scenographic choices, such as why a specific piece of furniture was selected for a particular space. This subtle audio layer adds context and storytelling, helping visitors better understand layout decisions and product functionality.
Deliver audio content in an open space without interfering with the surrounding environment
Directional sound ensures visitors hear content only in a defined zone.
Whether triggered while sitting on a designated sofa or exploring a thematic area, the sound remains contained and private - no enclosed spaces required. This allows IKEA to guide customers through its product storytelling in a personal and informative way, without needing extra staff or contributing to noise pollution. Directional sound becomes a discreet communication tool, enriching the customer journey without disrupting the store environment
