In public spaces, TV screens tend to be muted to avoid sound from propagating in the entire space, making it unpleasant to visit and inappropriate to work in. Future looks like a silent movie or a mute TV screen. Digital signage is rapidly expanding and with time, solutions come more user-friendly. The only thing left for an integral experience is sound dimension. That’s what Comptoir de l’Ours did by putting sound back on while keeping a quiet and nice place, thanks to our directional sound technology.