SAMSUNG → Giant Sound Bubble for Galaxy Campaign

LAB Production
Ad Agency
Media Transport
Samsung wishes to push audiovisual content in a train station which is a very noisy location with enormous resonnance. Indeed, the parisian 'Gare de Lyon' train station is a highly frequented area with pedestrians going in every direction, hence catching the commuter's attention is very difficult.
Akoustic Arts x SAMSUNG campaign 1
Catch the commuter's attention with audio as much as visual content without disturbing ongoing annoucements nor commuters pathways.
Placed at a 6 meter height on trusses, optical daisy chaining the 5 speakers was necessary to widen the size of the sound bubble created on the ground by Akoustic Arts' technology. This allowed the creation of a captivating and immersive experience for the commuters while leaving commuter pathways unperturbed.
Akoustic Arts x SAMSUNG campagne 2 Akoustic Arts x SAMSUNG campagne 3 Akoustic Arts x SAMSUNG campagne 4 Akoustic Arts x SAMSUNG campagne 5

LAB Production et Media Transport

Use cases